Industries
Music and announcements for supermarkets and grocery chains
Promotion and discount announcements all day, music tempo that follows peak hours, and hundreds of stores monitored from one screen.
5.000+
locations playing HYDW
500+
locations on the HYDW Music Box
2011
in audio and broadcasting since
7/24
WhatsApp support line
Why it matters
Music is part of the experience
Announcements turn into sales
Weekly deals, till guidance, fresh bakery: scheduled and one-touch announcements bring your shelf promotions to customers’ attention.
One change, every store
Upload a new promotional announcement once and it goes live within minutes at every store in the regions you choose.
Full visibility across the network
Which store is online, which is muted, which has been silent for a week: it is all in the dashboard, with alerts on WhatsApp.
Smart scheduling
A day at the supermarket
- Morning: fresh produce and bakery announcements with calm music.
- Lunch and evening peaks: an upbeat programme and till announcements.
- Weekends: the weekly promotion playlist and discount announcements start automatically.
- Closing: a “we close in 10 minutes” announcement.
Playlists are scheduled by date, time and weekday; when several apply, the most specific one plays. Transitions are automatic and smooth.
Sample announcements
One touch or text-to-speech
- “Fresh bread is out of the oven”
- “This week’s deals are on the shelves”
- “More tills are now open”
- “The store will close in 10 minutes”
Reliability
Music that never stops, and an alert the moment it does
Offline playback
Music is downloaded and played locally. Playback continues when the internet drops, and new content downloads in the background once it is back. Damaged or missing files are re-downloaded automatically.
Silence alerts
If a store sends no signal for 30 minutes, or the sound stays muted for 15 minutes, store, regional and brand managers are notified by e-mail and WhatsApp during business hours.
Timestamped report
Every track played at every store is archived daily in a PDF report sealed with a KamuSM qualified timestamp. Download it from the dashboard or request it on WhatsApp.
HYDW Music Player Dashboard
Every location on one screen
Manage playback with a brand, region and location hierarchy. Permissions are set by brand and module; alerts go separately to location, regional and brand contacts. On the web or in the iOS / Android management app.
Setup
On air in three steps
- We plan your programme together. We prepare music and announcements to suit your brand, your industry and your opening hours.
- Connect your device. Plug the HYDW Music Box into power, your sound system and the network, or install HYDW Music Player on Windows, macOS, iOS or Android. Pairing with the on-screen code takes a minute.
- Manage from the dashboard. Run playlists, announcements and locations from HYDW Music Player Dashboard on the web or in the mobile app.
Devices
With or without a computer
HYDW Music Box
Shipped fully configured. Power, audio cable and ethernet: plug it in and it plays. Used at 500+ locations.
Windows and macOS
Runs quietly in the system tray, starts with the computer and keeps itself updated. On the Microsoft Store.
iOS, iPadOS and Android
A phone or tablet becomes the store’s music player, and keeps playing with the screen off.
Music and licensing
We bring the music, you choose the model
HYDW original music
Our own, constantly refreshed catalogue produced in-house, with ready programmes for every industry and time of day. You go on air without arranging a separate music agreement.
Licensed popular music
If your brand wants well-known commercial songs, we broker the necessary agreements. The licence is held by your business; we manage the process and the playback.
Frequently asked questions
Common questions
Can promotional announcements play at set times?
Yes. Announcement files sit between music folders and campaign playlists are scheduled by date and time; they stop automatically when the campaign ends.
Can staff make instant announcements?
Staff can use the nine ready-made announcement buttons (Quick Start) on the player or type a text-to-speech announcement.
Can I run different promotions by region?
Yes. Playlists are assigned by region or store, so only stores in the promoted region play that announcement.
Other industries
For similar businesses
Retail Stores and Chains
One brand sound in every store, with central promotional announcements.
Shopping Malls
Music for common areas, event and closing announcements.
Pharmacies
A calm waiting area and information announcements.
Try it free for 15 days
Test it in your own venue: we plan your music programme together, connect your device and you play for 15 days at no cost.